Class Code: 00751









Plans and develops the public information program for agency or large division whose programs are normally not controversial, or plans and develops a segment of a public information program within a large public information organization; performs related work as required.


The Work Examples and Competencies listed are for illustrative purposes only and not intended to be the primary basis for position classification decisions.



Plans and conducts comprehensive public information activities using the standard techniques of communication to disseminate information regarding the philosophy, policies and programs of a state agency or institution.

Consults with agency management to guide and assist in the release of information in areas of public interest and sensitivity by applying good public relations principles and methods.

Plans and conducts communications meetings and educational programs by writing or editing materials, scripts, tapes and speeches and determining content, form and media to produce informational and educational materials.

Designs, writes and edits special and periodic agency reports, articles, and news releases for publications, reports, periodicals or the press by researching and organizing information to interpret, explain, document or promote agency activities.

Confers with the general public, civil and social organizations, department heads and employees, and members of the communications media by written and oral communication to establish and maintain liaison and answer inquiries, explain and interpret diversified agency programs and services.

Directs the preparation and use of educational projects, travel shows, exhibits, displays and signs by organizing and coordinating efforts for most effective and efficient presentations.

Directs and participates in the technical processing of photographs, slides and motion picture films to depict written material using cameras, projectors, tape recorders and similar equipment.



Knowledge of effective public relations methods, principles and practices.

Knowledge of the various methods used in the production of written and graphic material.

Knowledge of English punctuation, composition and grammar.

Knowledge of current social and economic conditions.

Ability to comprehend and attain a working knowledge of agency functions and organization.

Ability to develop a general knowledge and understanding of departmental programs, policies and objectives.

Ability to write effectively and prepare accurate reports.

Ability to express oneself clearly, concisely and persuasively, orally and in writing.

Ability to research, organize and evaluate a variety of facts; to understand and utilize the techniques of presenting these facts to assure maximum public information value.

Ability to establish and maintain effective working relationships with media representatives, employees, officials and the general public; to exercise leadership in carrying out public information activities within and outside the employing agency.

Displays high standards of ethical conduct. Exhibits honesty and integrity. Refrains from theft-related, dishonest or unethical behavior.

Works and communicates with internal and external clients and customers to meet their needs in a polite, courteous, and cooperative manner. Committed to quality service.

Displays a high level of initiative, effort and commitment towards completing assignments efficiently. Works with minimal supervision. Demonstrates responsible behavior and attention to detail.

Responds appropriately to supervision. Follows policy and cooperates with supervisors.

Aligns behavior with the needs, priorities and goals of the organization.

Encourages and facilitates cooperation, pride, trust, and group identity. Fosters commitment and team spirit.

Expresses information to individuals or groups effectively, taking into account the audience and nature of the information. Listens to others and responds appropriately.



Graduation from an accredited four-year college or university with twenty-semester hours course work in journalism, public relations, graphics or communicative arts and experience equal to two years of full time work in preparing and writing materials to disseminate information to the public through the media of the press (newspaper/publications), radio/television, and/or public speaking;


an equivalent combination of education and experience, substituting work experience in planning and writing materials to disseminate information to the public through the media of the press (newspapers/publications), radio/television, and/or public speaking for the required education to a maximum substitution of four years;


graduate course work at an accredited college or university in journalism, public relations, graphics or communicative arts may be substituted for the required experience on the basis that thirty semester hours equals one year of experience to a maximum substitution of one year;


employees with current continuous experience in the state executive branch that includes experience equal to eighteen months of full time work as an Information Specialist 1.



For designated positions the appointing authority, with Iowa Department of Administrative Services Human Resources Enterprise prior approval, may request those applicants possessing a minimum of twelve semester hours of education, six months of experience, or a combination of both, or a specific certificate, license or endorsement in the following area:


151 desktop publishing

280 human/social services programs

416 multimedia specialist

450 natural resources


Applicants wishing to be considered for such designated positions must list applicable coursework, degree, experience, certificate, license or endorsement on the application.



Applicants must submit a college transcript.

Effective Date: 05/09 SP